Alice Jewelry and Watches, was founded in 1984 by the owner David Burmed and his brother Albert Burmed. The Alice store is named after David's wife, Alice Bormed. Alice began her journey selling watches and gold jewelry and over the years progressed and developed and became the leading jewelry chain in the south, where you can find all types of jewelry, engagement rings, diamond rings, wedding rings for women and men and a wide variety of jewelry styles for women and men. In addition, you can find on the website and in the stores a wide selection of the leading watch brands in the field. Alice also works with the best leading manufacturers in the field of gold and diamonds. Alice ranks highly in all online reviews, thanks to the warm attitude and courteous service given to her customers for decades.